How Renta works
How we calculated the six-app cost
Jake in the video is fictional. His story is a dramatization, not a customer case study. The figure he mentions is the combined published list price of six apps a rental shop commonly pays for. We picked plans comparable to what Renta includes (multiple locations, deposits, digital waivers), not each vendor's cheapest tier. Prices as of October 20, 2026.
| Category | Vendor | Plan | Billed monthly | Billed annually (per month) | Source | Why this plan |
|---|---|---|---|---|---|---|
| Booking app | Booqable | Scale + 1 extra location | $224 | $178 | Booqable pricing | Multi-location inventory needs the Scale plan plus a location add-on (add-on is billed monthly on both). |
| Website builder | Squarespace | Core | $39 | $29 | Squarespace pricing | Lowest plan with a custom domain and no Squarespace ads. |
| Waiver app | Smartwaiver | Business | $160 | $131.67 | Smartwaiver pricing | Up to 1,000 waivers a month; annual is $1,580/yr. |
| Reviews | NiceJob | Starter | $75 | $75 | NiceJob pricing | Automated review requests after each job. |
| Mailchimp | Standard | $20 | $20 | Mailchimp pricing | Automated customer email journeys. | |
| Maintenance tracker | Fleetio | Essential, 15 units | $75 | $60 | Fleetio pricing | Per-unit pricing; 15 units assumed for a small fleet (scaling inferred from the published per-vehicle rate). |
| Total | $593/mo | $494/mo |
Assumptions
- Prices are published list prices before tax, discounts or promotions.
- Per-unit pricing assumes a 15-unit fleet.
- The booking app includes one extra location.
- Payment processing fees are not included on either side. Stripe fees apply with Renta too.
- Dispatch and routing tools and marketing-analytics tools are excluded, so a real stack can cost more than this.
- Your costs vary.
What Renta costs
$0/month — your customer pays 2.5% at checkout, or $300/mo flat — if you do $12,000+/mo in bookings. No setup fee. No contract.
Vendor names and prices belong to their owners and are shown for comparison only. Prices change; check each vendor's page for current pricing. Back to How Renta works.