Installing Google Analytics or Tag Manager

If you already use Google Analytics or Google Tag Manager for your business, you can connect your own account so it tracks visitors on your Renta storefront too.

Where to find it

Settings → Integrations → Google, then the Website tracking (GA4 / Tag Manager) section further down the page. The old Settings → Analytics address now sends you to this same section.

The Website tracking section of the Google integration page with the GA4 Measurement ID and Google Tag Manager fields

How it works

• Google Analytics 4 Measurement ID: your GA4 property ID, formatted like "G-XXXXXXXXXX."
• Google Tag Manager Container ID: your GTM container, formatted like "GTM-XXXXXXX."
• Google Ads Conversion ID: lets Google Ads see which ad clicks turned into real bookings, so it can report cost-per-booking and bid toward revenue instead of clicks. Find it in Google Ads under Goals → Conversions → your conversion action → Tag setup.
• Google Ads Conversion Label: goes alongside the Conversion ID — until both are set, your ads are tracked but conversions won't be attributed correctly.

Example

If your business already tracks its old website with Google Analytics, you'd copy that property's Measurement ID (starting with "G-") into this field so the same account also tracks your Renta storefront.

Good to know

• Leave any of these fields blank to skip that particular integration — none are required.
• Setting the Conversion ID without the Conversion Label leaves your ad tracking incomplete, so add both together.