Renta's own tracking vs. yours

Renta counts your website's visitors on its own, but you can also connect your own Google Analytics (GA4) property if you want more detailed tracking, or already use one for other tools. This page is where the two connect.

Where to find it

Go to Settings, open Integrations, then open the Google card. Scroll to Website tracking (GA4 / Tag Manager). The old Settings → Analytics address sends you straight there.

The Website tracking section on the Google integration page, with the GA4 Measurement ID field

How it works

• Google Analytics 4 Measurement ID — a field for the Google Analytics property you want your storefront to report to, if you have one
• Renta's own first-party visitor tracking has no switch on this page and works even if you never set up Google Analytics

For example: if you already use Google Analytics for your business's other marketing, plugging your GA4 Measurement ID in here means your Renta storefront's visits show up right alongside the rest of your data.

Good to know

• This page controls the setup only, not the traffic numbers themselves — to see actual visitor traffic, go to How many people are visiting your site.
• If you don't set a GA4 property, Renta's own storefront tracking still runs, so you're not left without any visitor data.