Approving and linking customer reviews

The Reviews tab has two sub-tabs: Outreach, where you ask customers for reviews, and Reviews, where you approve or hide reviews customers have left. This page covers the second one and the list of review links.

Where to find it

Go to Insights, then the Reviews tab. It opens on Outreach; switch to Reviews for the reviews themselves.

How it works

• Reviews sub-tab: each review can be approved (so it can be shown publicly) or hidden. A status menu filters the list by All, Pending, Approved, or Hidden. A review left through your site's review form is approved automatically when it is 4 or 5 stars; 1 to 3 stars start as Pending, waiting for your approval.
• Review links: on the Outreach sub-tab, the Review links panel holds the Google, Yelp, and other pages you want customers to review you on. You can add, edit, delete, reorder, and show or hide links. See Asking customers for reviews for how to send them.

For example, if a customer leaves a 3-star review that you'd like to show on your storefront, approve it. To ask a customer for a review in the first place, use the Outreach sub-tab.

Good to know

• Seeing this tab needs permission to view reviews. Approving or hiding reviews and editing links needs permission to manage reviews, so ask an owner or manager if either is missing.
• This is separate from reviews already posted on your Google Business Profile: see Your Google Business reviews in one place.