Seasonal price markups and discounts

A seasonal rule automatically raises or lowers your prices during a specific date range — for example, a summer markup or a slow-season discount — without you having to change prices by hand.

Where to find it

Pricing → Pricing rules → Seasonal tab.

The Seasonal tab in Pricing Rules

How it works

Each rule has:

• Name — a label for your own reference, like "Summer 2026."
• Start Date and End Date — the date range the rule is active, both dates included.
• Adjustment Type — Percent (%) or Dollar ($).
• Adjustment Value — the size of the change. A positive number is a surcharge, a negative number is a discount.
• Apply per (dollar rules only) — Apply per booking charges the flat amount once for each unit rented (what every rule created before this option does), Apply per day charges it once for every day of the rental. Percent rules aren't affected.
• Priority — used when more than one seasonal rule could apply to the same date; it does not stop rules from stacking (see below).

A rule fires for any booking whose pickup date falls in its date range, regardless of the day of the week.

Example

You create a rule named "Summer Markup," June 1 to August 31, Percent, +15%. A jet ski that normally rents for $200/day now costs $230/day for any pickup in that window.

Good to know

• More than one seasonal rule can apply to the same booking at once — if two rules both match a date, both adjustments are added together, they don't replace each other.
• Seasonal rules can also combine with a day-of-week rule on the same booking — both can fire together.
• A line never goes below $0. Stacked discounts can only take the rental line itself down to $0; add-ons and other items are never reduced to cover the difference, and the receipt shows the discount actually applied.
• Packages get seasonal rules too, along with day-of-week and bundle rules (only the multi-day discount is skipped for packages).
• Seasonal adjustments happen before add-ons, coupons, and tax — see How a price is calculated for the full order.
• This tab manages rules across your whole fleet (or scoped to specific items). Day-of-week and duration-discount rules are configured per fleet item instead — see Charging different prices by day of the week.