Revenue, popular items, and repeat customers

Reports show where your money is coming from over a date range you choose: which days or months were strongest, which categories and items earn the most, and whether your customers keep coming back.

Where to find it

Go to Reports. Along the top are three headline numbers (total booking revenue, bookings, and average booking value) with a note explaining that revenue is money actually collected. Below them the tabs split the detail:

• Revenue tab: Revenue by Period, as bars you can switch between daily, weekly and monthly.
• Breakdown tab: Revenue by Category (including a row for add-ons, adjustments and tax, so the rows add up to total booking revenue) and Popular Items, a ranked list showing bookings and revenue per item. An item whose name looks like a test is tagged "possibly internal/test".
• Customers tab: Customer Acquisition, a table of new and returning customers per period.
• Business Health tab: Revenue Concentration Risk and Customer Repeat Rate, plus the booking outcomes. See Booking outcomes and month-over-month KPIs.

Each tab has an Export CSV button (on Staff Performance only if you can view that tab) that downloads that tab's data for the date range on screen.

How it works

• Revenue is money collected across confirmed, active and completed bookings, plus any cancellation fee you kept, net of refunds and discounts. It reads lower than what customers agreed to pay if some still owe you; the Financial tab's Outstanding Balance shows that gap.
• Renta's platform fee is charged to the renter separately, so it is never taken out of these numbers.
• Revenue Concentration Risk shows whether your revenue is spread across many customers or sits with a few, so you can see how exposed you are if one big customer stops booking.

Good to know

• The date range is set at the top of the whole Reports page. See Choosing the time window for your reports.
• For utilization, depreciation and maintenance, see How hard your fleet is working.